goodbye Claudia / hello Natasha


Yes, it's truuuuuue! Good bye San Diego from Pierre and I! Here's the gossip, I'm moving to Boston at the end of the month to join my husband Jon Paul who is currently attending Harvard! I've known about this move for a while (before we moved into the studio actually!) and I have been mentally and emotionally prepping for it. Now that the time is here, I am so ready! Follow along this awkward but exciting transition with my new Instagram @claudia_lapena if you'd like! So, what's going on with La Belle Bloom you ask? 


In comes Natasha! This gal will be taking over La Belle Bloom! And it could not be in better hands. Many of you have already met and love her too. She has been working with me for 3 years and knows the ins and outs of this business, including the attention we pay to customer service, design, floral selection, EVERYTHING! And she comes with added amo too! She's been doing the calligraphy and signage for some of our brides. I have no doubt she will take this baby of mine and grow it with fresh vision and love. 

Now what about our location? The studio itself will be closing to focus on weddings, events, and finding the perfect store front! Natasha is on the hunt in the Little Italy / Downtown area for the perfect space to grow some roots. We apologize to our wonderful customers who like to buy and send bouquets weekly, as that part of our service will be temporarily down, but promise it will be brought back in the very near future along with a new store. Please stay tuned and stay patient, it will be worth it! 

Thank you again, so so much for your love, support, and encouragement! La Belle Bloom would not be possible without you, and we are grateful beyond measure! 

xo, Claudia + Natasha

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